DISTENTION PRODUCT IN PETRA HERITAGE SITE AND ITS IMPACT ON TOURIST PERCEPTIONS; THE MEDIATING EFFECT REVISITING PETRA

Jawabreh, Omar A; Maaiah, Bashar Shukri; Jahmani, Ashraf

doi:10.21608/shedet.2023.318768

DISTENTION PRODUCT IN PETRA HERITAGE SITE AND ITS IMPACT ON TOURIST PERCEPTIONS; THE MEDIATING EFFECT REVISITING PETRA

Authors

¹ Department of Hotel Management, Faculty of Tourism and Hospitality, The University of Jordan, Aqaba, Jordan

² Faculty of tourism and Hospitality/ Head of tourism Management department

³ Business School, Al-Ahliyya Amman University

10.21608/shedet.2023.318768

Abstract

There is an increasing emphasis on travel destinations as a strategic advantage. An interpretive and creative vision of the destination and how the visitor interacts with this complex combination of elements is essential. The following article reviews the literature and examines the various problems raised by it in terms of its impact on human well-being.
PLS-SEM was used to predict the construct and interactions between constructs to investigate the proposed model. Large-scale samples were collected and studied in the lab to test the model. Using previously gathered extra data from the Petra Travel Agency, the computational model proved successful. The regular tourism research conducted by the Petra Heritage Site evaluates passengers' impressions of their travel experiences over time and throughout the seasons.
These findings substantially impact tourism's expectations of quality and value, affecting their assessment of a destination's competitiveness. The study results were expanded by assessing the environmental and technological concerns most important to a specific purpose for the advantages intended by various industry segments.
This study is one of only a few that has noted the growing emphasis on destinations as a strategic advantage. "An interpretive and artistic conception of the destination, and how the visitor interacts with this intricate mix of components." The study is also the first to test the framework in a developing country like Jordan.

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